Tag Archives: mayhem

The folks at Ford went the expected route in developing a new high-performance package for the 2012 Mustang , relying on a team of expert engineers dedicated to helping customers get the most out of this modern-day muscle car. But when it came time to pick a name for the hi-po upgrade, Ford had a better idea: Reach out to the next generation of enthusiasts using the power of Facebook . Thousands of people responded, and the winning suggestion, as determined by online voting, was the “Mayhem Mustang Package.” “We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist Continue reading →